Lil Baby

In addition to a Grammy Award, Lil Baby has won an MTV Video Music Award, two BET Awards, and was named the all-genre Artist of the Year at the 2020 Apple Music Awards. He founded the record label Glass Window Entertainment (known previously as 4PF) as an imprint of Motown and Capitol in 2023; he has signed frequent collaborators 42 Dugg and Rylo Rodriguez.

In early 2012, he was charged for possession with intent to sell, among other charges. In 2013, was charged with possession of marijuana of less than an ounce. In 2014, he was arrested on charges of possession of marijuana with intent to sell, and was incarcerated for two years.

At age seventeen, Lil Baby was a regular presence in the studio of Atlanta-based Quality Control Records as a drug dealer. Label founder Kevin "Coach K" Lee encouraged him to become a rapper, as he felt Baby had "the swag... the lingo, [and] respect around the city". Fellow rappers Young Thug and Gunna served as Baby's mentors in developing his style. He released his first mixtape, Perfect Timing, in April 2017 with appearances from Young Thug, Gunna, and Lil Yachty.

Another mixtape, Harder Than Hard, followed in August 2017. In October, he released his third mixtape in six months, 2 The Hard Way, a collaboration with friend and fellow Atlanta rapper Marlo. A fourth mixtape, Too Hard, was released in December, led by his hit single "Freestyle" and accompanying music video. It was certified gold by the RIAA in February 2020.

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