sneakers

Jordan Brand

An elite athletic lifestyle sub-brand built around Michael Jordans basketball legacy that transformed sports footwear into global high-fashion streetwear.

Annual Revenue

$6.6B

Est. 2026

Founded

1997

Founded by

Michael Jordan

Headquarters

Beaverton United States

Entry Price

$90

Top Price

$100K

Most Expensive

Michael Jordan Game Worn Air Jordan 1 1985

Price Range

Entry Level$90

Mid Range$160

Top of Range$100K

Michael Jordan Game Worn Air Jordan 1 1985$560K

Celebrity Owners

nba

Luka Doncic

Signed a lucrative long-term extension featuring his own signature Jordan Luka s

nba

Zion Williamson

Signed a historic rookie shoe contract resulting in his signature Jordan Zion li

nba

Carmelo Anthony

Maintained a long-running signature sneaker line spanning thirteen individual mo

nba

Russell Westbrook

Signed a long-term contract extension featuring his signature Why Not basketball

rapper

J Balvin

Co-designed multiple highly sought-after brightly colored Air Jordan 1 2 and 3 c

Frequently Asked Questions

How much does Jordan Brand cost?+

Jordan Brand prices range from $90 for entry-level to $100K for top-tier. The most expensive Jordan Brand ever is the Michael Jordan Game Worn Air Jordan 1 1985 at $560K.

When was Jordan Brand founded?+

Jordan Brand was founded in 1997 by Michael Jordan in Beaverton United States.

How much revenue does Jordan Brand generate?+

Jordan Brand generates an estimated annual revenue of $6.6B.

What is the most expensive Jordan Brand ever made?+

The most expensive Jordan Brand ever is the Michael Jordan Game Worn Air Jordan 1 1985, valued at $560K.

Brand Facts

CategorySneakers

Founded1997

FounderMichael Jordan

HeadquartersBeaverton United States

Annual Revenue$6.6B

Entry Price$90

Top Price$100K

⚠️ All prices are estimates from publicly available sources for informational purposes only.