Home/Brands/Rolex
watches

Rolex

An iconic Swiss watchmaker world-renowned for its timeless luxury prestige and peerless mechanical precision.

Annual Revenue
$12.5B
Est. 2026
Founded
1905
Founded by
Hans Wilsdorf
Headquarters
Geneva Switzerland
Entry Price
$6K
Top Price
$100K
Most Expensive
Bao Dai Rolex

Price Range

Entry Level$6K
Mid Range$15K
Top of Range$100K
Bao Dai Rolex$5.1M

Celebrity Owners

soccer
Cristiano Ronaldo
soccer
Lionel Messi
celebrity
Taylor Swift
celebrity
Rihanna
celebrity
Jay-Z
actor
Beyoncé
soccer
Neymar Jr
celebrity
Kylie Jenner
nba
Kevin Durant
nba
Stephen Curry
rapper
Cardi B
nba
LeBron James

Frequently Asked Questions

How much does Rolex cost?+

Rolex prices range from $6K for entry-level to $100K for top-tier. The most expensive Rolex ever is the Bao Dai Rolex at $5.1M.

When was Rolex founded?+

Rolex was founded in 1905 by Hans Wilsdorf in Geneva Switzerland.

How much revenue does Rolex generate?+

Rolex generates an estimated annual revenue of $12.5B.

What is the most expensive Rolex ever made?+

The most expensive Rolex ever is the Bao Dai Rolex, valued at $5.1M.

Brand Facts

CategoryWatches
Founded1905
FounderHans Wilsdorf
HeadquartersGeneva Switzerland
Annual Revenue$12.5B
Entry Price$6K
Top Price$100K
⚠️ All prices are estimates from publicly available sources for informational purposes only.